Pennington Gray

Pennington Gray is a consultancy that builds membership and subscription bases. Direct mail and digital marketing are at the core of work.

Celebrating 10 years
Erin Weaver


Erin Weaver founded Pennington Gray with the mission of providing high-level vision, strategy, and logistics for direct marketing membership and subscription programs. Founded in 2012, Pennington Gray has since grown to be among the top women-owned businesses in the United States, and has been featured in publications such as Forbes and Inc.

The Whitney Museum of American Art, Sesame Workshop, Studio Museum in Harlem, The Juilliard School, Library of America, The Shed, Philadelphia Museum of Art, The Metropolitan Museum of Art, New York Public Radio, and The United Nations Foundation are among clients Pennington Gray has served.

Erin began her career running programs for cultural organizations that include The Metropolitan Opera where she headed membership, annual fund, and Live In HD fundraising programs during its historic record-breaking fundraising year, as well as The Museum of Modern Art, from which she received the prestigious Lee Tenenbaum Award from MoMA’s Director and Board of Trustees for her work in growing the membership base to record highs.

Driven by the intersection of social change and art ever since she was a student at the renowned Walnut Hill School of the Arts, Erin’s career spans more than two decades of building successful, data-driven campaigns. Erin holds a BA from New York University, an MA from Arizona State University, and was a Graduate Fellow at Tufts University. She has taught graduate courses on fundraising, served on the Board of Directors for the Direct Marketing Fundraisers Association (DMFA), and is an active member of both the Entrepreneurs’ Organization (EO) and The Forbes Business Council. In her early years she was a lead singer in a rock band performing for venues and festivals like CBGB's and Lollapalooza.