Pennington Gray

Pennington Gray is a consultancy that builds membership and subscription bases. Direct mail and digital marketing are at the core of work.

Celebrating 10 years


Erin Weaver founded Pennington Gray with the mission of providing high-level vision, strategy, and logistics for direct marketing membership and subscription programs. She has worked closely with The Whitney Museum of American Art, Sesame Workshop, Studio Museum in Harlem, The Juilliard School, Philadelphia Museum of Art, Library of America, New York Public Radio, The Shed, The Metropolitan Museum of Art, and many others.

Erin began her career running marketing and fundraising programs for organizations that include The Metropolitan Opera and The Museum of Modern Art, from which she received the prestigious Lee Tenenbaum Award from MoMA’s Director and Board of Trustees for her work in the membership program.

Driven by the intersection of social change and art ever since she was a student at the renowned Walnut Hill School of the Arts, Erin’s career spans more than two decades of building successful, data-driven campaigns. Erin holds a BA from New York University, an MA from Arizona State University, and was a Graduate Fellow at Tufts University. She has taught graduate courses on fundraising, is active with the Entrepreneurs’ Organization, and served on the Board of Directors for the Direct Marketing Fundraisers Association.