Pennington Gray is a consultancy that builds audiences, members, subscribers, and donors.
Clients are Presidents who need an outside perspective; Marketing Departments who embrace measurable campaigns; Membership and Subscription teams who value close collaboration with Marketing colleagues; and, Visitor and User Experience leaders who are transforming what it means to serve 21st century audiences.
Erin Weaver is a recognized innovator and thought leader for direct marketing. She founded Pennington Gray with the mission of providing high-level vision, strategy, and logistics. She works closely with Studio Museum in Harlem, The Whitney Museum of American Art, Library of America, Philadelphia Museum of Art, The Shed, and more. Erin has a personal interest in human rights, and has worked on countless campaigns for healthcare organizations as well as The United Nations Foundation, Housing Works, and Harlem United, and other large international human rights organizations.
Erin began her career running marketing and fundraising programs for organizations that include The Metropolitan Opera and The Museum of Modern Art, from which she received the prestigious Lee Tenenbaum Award from MoMA’s Director and Board of Trustees for her work in the membership program.
Driven by the intersection of social change and art ever since she was a student at the renowned Walnut Hill School of the Arts, Erin’s career spans more than two decades of building successful, data-driven campaigns. Erin holds a BA from New York University, an MA from Arizona State University, and was a Graduate Fellow at Tufts University. She has taught graduate courses on fundraising, is active with the Entrepreneurs’ Organization, and served on the Board of Directors for the Direct Marketing Fundraisers Association.